Digital Marketing Manager

Digital Marketing Manager

Do you have a passion for social media?  Are you driven by the creative process? Do you love building a brand and driving others to your business?  If so, do we have the opportunity for you.

Our Digital Marketing manager drives our digital and social media platforms, optimizing marketing campaigns across all digital channels.   They create and maintain web content, website development, CMS, CRM platforms, e-commerce, SEO/SEM, marketing automation, analytics, content creation and information delivery for B2B and customers. They work closely with the Marketing and Public Relations Manager, to provide digital support of all marketing communications tactics, as well as work directly with vendors on digital marketing campaigns and the alignment with business goals, brand guidelines, and company-wide digital marketing objectives. 

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  1. Manage website updates and development of landing pages, product pages, banner images, etc.
  2. Use Adobe Suite (Illustrator, Photoshop and InDesign) conceptualize and work with marketing team to create a range of materials, including, but not limited to, brochures, ads, enewsletter, postcards, posters, social media graphics, signage, handouts, invitations, etc.
  3. Maintain visual elements of the Legence Bank, American Farm Mortgage and Kotner Title brand. Create and maintain brand style guide.
  4. Review and recommend use of new and innovative media platforms and design applications and tools.
  5. Develop, own and execute a digital marketing strategy that focuses on driving measurable results through the use of SEO/SEM, social media, web, video, paid channels and e-mail.
  6. Drive the growth, engagement and regular maintenance of all social channels.
  7. Understand and leverage digital platforms, upcoming trends and analytics on current platforms.
  8. Critically analyze data and advise VP Marketing & Communications on best practices, new opportunities and next steps.
  9. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI) utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Accountable for ROI analysis and measurement practices. 
  10. Help lead projects focused on the implementation of marketing automation, Google Analytics and show a clear understanding of these platforms and their value to our customers.
  11. Brainstorm new and creative growth strategies to plan, execute, and measure digital marketing campaigns and new platforms.
  12. Collaborate with internal teams to create landing pages and optimize user experience through conversion points and optimization of user funnels.
  13. Build and embody the Legence Bank, American Farm Mortgage, and Kotner Title brand audience, leveraging followers and industry for insights, content, ideas and innovation to engage and foster stronger consumer engagement across digital platforms.
  14. Manage day-to-day communications with internal teams and any agency partners.
  15. Engage across cross-functional partners, especially as it relates to managing digital copy through the PMR (promotional material review) process, setting up dashboards for campaign analytics, and proactively communicating timelines and other important project plan milestones.
  16. Collaborate with key stakeholders and marketing team to utilize digital marketing to achieve line of business revenue goals, as part of the overall line of business marketing plans.
  17. Foster brand presence with vendors including social listening, analytics, SEO/SEM and reputation management
  18. Assist with podcasts and blogs across all platforms
  19. All other duties as assigned.

 

Competencies

  1. Accountability 
  2. Autonomy 
  3. Communication 
  4. Decision Making 
  5. Detail Oriented 
  6. Innovative 
  7. Organized 
  8. Problem Solving 
  9. Project Management 
  10. Time Management 
  11. Working Under Pressure 

Additional Info

Job Function : Marketing

Experience Level : Entry Level

Education Level : Associate Degree

Job Type : Full-Time

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