Description

Learn the secrets of crafting and delivering a four-minute conversational business pitch - how to have a brief, results-driven conversation with a potential buyer of your products/services. During this interactive workshop, you'll have a chance to learn from expert panelists, then work on your own conversational pitch with their guidance.

You're also invited to participate in the following week's Pitch Power Hour to practice your pitch in a speed-dating style event where you'll meet with real buyers from large organizations participating in the Supplier Development Program.

Don't miss your chance to transform your pitch game and make a lasting impression!

Following is a framework for a four-minute conversational business pitch:

Intro and Hook (30 seconds)
Brief intro of yourself and your company, including a hook like a unique problem you solve (that’s likely to be relevant to your prospect)

Key Question(s) (2 minutes – time for questions and response)
One or two key, open-ended questions developed in advance that help qualify a prospect
i.e. What’s on the horizon for you in [insert relevant type of work]?
i.e. We’ve seen customers struggle with solving X problem. Is that a challenge for you as well and how have you tried to solve it? (this one requires choosing a problem that your prospect is quite likely to be dealing with)

Zero In (60 seconds)
Explicitly tie your value proposition (how you uniquely serve the market) to the challenge or opportunity you’ve validated/uncovered

Next Steps (30 seconds)
Suggest and agree upon a specific, reasonable next step
i.e. set expectation that you’ll email a capability statement and schedule a time to meet
i.e. schedule a meeting (if it feels appropriate to move that fast)
i.e. ask for an intro to the appropriate person if needed

Emphasis on it being a conversation, not a memorized speech.

Details

The deadline to register is Monday, December 9 at 9am. 

Lunch will be served. Please let us know if you have dietary restrictions.

Panelists

About the Supplier Development Program

This class is part of the Supplier Development Program. The SDP is open to any supplier with a physical presence in the Evansville, Indiana, region. The program aims to connect smaller businesses with contract opportunities from large organizations in the Evansville Region. 

Participation in the Supplier Development Program is no cost and made possible through a collaboration of the Southwest Indiana Small Business Development Center (SBDC), Evansville Regional Economic Partnership (E-REP), and other local partnerships. This program does not guarantee contract awards.

Fifth Third Bank is a sponsor of the Southwest Indiana SBDC and makes programming like this possible.

REGISTER HERE