Description

The Social Media Marketing workshop is designed to provide small business owners with a comprehensive understanding of utilizing social media platforms to enhance their brand presence and reach their target audience effectively. Throughout the workshop, participants will learn essential strategies, starting with defining their brand and creating customer personas to establish a strong foundation for their social media marketing efforts. The workshop will cover the importance of selecting the right platforms, with a focus on Facebook and Instagram, including the basics of marketing on these platforms. A brief introduction to other relevant platforms will also be provided.

Participants will gain insights into how their website can play a pivotal role in their social media strategy and will be guided on avoiding common social media mistakes made by small businesses.

The workshop will conclude with actionable next steps for participants to implement in their own businesses and public resources to support their ongoing success in the realm of social media marketing.

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