Thursday, February 1, 2024 (5:00 PM - 7:00 PM) (CST)
The Marketing Basics workshop is specifically designed for small business owners seeking to establish a strong marketing foundation. Through this workshop, participants will gain a clear understanding of their business identity by determining who they are and who they are not, while also defining their products or services.
The workshop will emphasize the importance of building a strong brand and provide guidance on developing and clarifying customer personas to better connect with their target audience. Participants will learn how to define their target market and gain an overview of pricing strategies.
The workshop will cover the essentials of planning a marketing mix, taking into consideration the realities of marketing budgets for small businesses. Participants will receive practical guidance on launching effective marketing campaigns and learn about common mistakes in small business marketing.
The workshop will conclude with actionable next steps for participants to implement in their own businesses and provide access to public resources to support their ongoing marketing success.