Sales Coordinator

Sales Coordinator

The Sales Coordinator performs a variety of functions to support Old National Event Plaza’s Sales and Marketing Department. This role includes assisting with sales initiatives aimed at achieving the business development goals of the venue. The position focuses on, but is not limited to, sales and customer service functions in specified markets and networking to drive awareness of the venue and the events it produces.


Include the following. Other duties may be assigned.

  • Actively sells the venue, provides sales support, and maintains client accounts in the wedding, social, military, education, fraternal and non-profit markets.

  • Manages designated client accounts and performs sales functions including but not limited to cold calls, sales calls, venue tours, proposals, estimates, contracts and booking execution.

  • Prospects, identifies, networks, and develops new market opportunity to increase bookings.

  • Consistently engages with clients for both pre-event information and follow-up information to drive booking and re-booking rates.

  • Works with venue culinary and operational staff to communicate event related details effectively, maintaining internal information flow. 

  • Completes sales and customer profile reports in accordance with company quality procedures.

  • Maintains, tracks and reports on client post-event evaluations through designated CRM.

  • Reports on growth opportunity as required to aid the Director in retargeting departmental goals.

  • Assists the Director with setting sales goals through for Sales and Marketing Plan.

  • Carries out activities according to the objectives outlined in the sales and marketing plan, as requested by Director of Sales and Marketing.

  • Partners with Director to identify goals and opportunities for professional development.

  • Achieves and exceeds given targets and revenue goals in accordance with the sales and marketing plan.

  • Promotes the venue through industry participation including but not limited to industry association membership, community engagement events and sales presentations including partners.


  • This position has no supervisory responsibilities for employees or interns in the Sales and Marketing Department. 


  • Bachelor’s degree from a four-year college or university in Business, Marketing, Public Relations, or any other related field preferred. A combination of education and/or related sales experience, customer service, business development and/or account management will be considered.

  • Minimum 1 year of sales, customer service, business development or account management experience in a fast-paced environment is preferred.

  • Experience in the destination, hotel and/or events industry experience will be given priority.


  • This position will require a people person! Daily direct, telephone, email and in-person engagement with social and non-profit clients is the responsibility of this position.

  • Must possess a passion for cultivating lasting client relationships with a thorough understanding of the consultative sales process.

  • Strong understanding of business development understanding and sales objectives.

  • Attentive, service-oriented, friendly, helpful, and courteous to customers, colleagues, vendors, stakeholders, and external partners.

  • Works well independently and consistently provides results without constant oversight.

  • Ability to communicate effectively with varied groups and individuals both written and orally.

  • Prioritizes organizational, planning, and inter-personal tasks.


  • Knowledge in Microsoft Office Suite required (Word, Excel, Outlook, etc.)

  • Experience with CRM and sales research tools (Salesforce, Hoovers, Zendesk, Tripleseat, Pipedrive, etc.) is helpful.


  • Ability to work irregular hours in addition to normal business hours as needed.

  • Travel within assigned market areas is required.

  • This role operates out of the venue with remote opportunity as business lends.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to move around the facility; to stand for long hours during events; talk and hear. This position may require work inside or outside of the building, as needed by events.

ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

This job description portrays in general terms the type and level(s) of work performed and is not intended to be all-inclusive or to represent specific duties of any one incumbent. The knowledge, skills and abilities may be acquired through a combination of formal schooling, self-education, prior experience, or on-the-job training. The company reserves the rights to modify, supplement, delete, or augment the duties and responsibilities specified in the position description, in the company's sole and absolute discretion. Duties other than those expressly specified may be assigned from time to time.

Additional Info

Job Type : Full-Time

Education Level : Bachelors Degree

Experience Level : Entry Level

Job Function : Sales

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