Marketing Specialist

Marketing Specialist


The Marketing Specialist will drive awareness of UFB and its offerings through the planning and execution of campaigns in the online space including, but not limited to, all forms of social medial, digital marketing, and online reputation management.

Essential Job Functions include, but are not limited to:

  • Responsible for conceptualizing and producing curated content with direction from Management.
  • Create content and implements all social media initiatives.
  • Provide monthly analysis and reporting on our social media and digital platforms.
  • Assists with the planning and execution of (and participates in) customer/community bank functions.
  • Assist with projects as needed.
  • Monitor social media conversations, engage in conversations on behalf of the brand, and collaborate with internal teams to craft responses             when necessary.
  • Proactively advise on social media trends, emerging platforms, and best practices that can support UFB’s objective of being the premier                 banking institution.
  • Partner with internal groups to establish and achieve business goals in planning, deploying, and measuring all marketing initiatives.
  • Analysis of current market conditions and competitor information.
  • Deliver marketing activity within agreed budget.
  • Review, maintain, and perform updates via WordPress to corporate websites and Intranet.
  • Participate in marketing strategic plans and execution of daily activities.
  • Perform duties related to the Bank Secrecy Act under the guidance of the BSA Officer.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. In accordance with the Americans with Disabilities Act, Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Skills and Abilities Required to Perform Essential Job Functions:

  • Excellent writing, presentation, and communication skills, with a strong attention to detail.
  • Strong internal and external customer service focus.
  • Motivated to learn the future of marketing as it relates to the bank.
  • A true team player with the confidence to articulate and share a vision or idea.
  • Professionally represent UFB and their customers.
  • Ability to manage multiple projects and meet deadlines. 
  • Display relevant product and industry knowledge.
  • Knowledge of website design and design best practices.
  • Proficient computer skills in MS Office including Word, Excel, and PowerPoint.


Education, Experience and Qualifications:

  • ‪A BS in communications, marketing, or a related field is required.
  • A minimum of 1+ years’ experience in marketing, public relations, and or/social media. ‪

Physical Requirements of Essential Job Functions:

The associate is frequently required to sit and/or stand, communicate, reach, and manipulate objects, tools or controls that are typical of an office/bank environment. Lifting items weighting up to 10 pounds on a consistent basis. Manual dexterity and coordination are required over 80% of the work period while operating equipment such as computers, phones, calculators, etc.

Working Conditions:

  • Typical office environment.
  • Extended viewing of computer screens.
  • Regular office hours are Monday thru Friday from 8am to 5pm.
  • Weekend and evening work will be required.

The above statements are intended to describe the general nature and level of work performed by associates assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the associate classified as such. Duties and responsibilities may be added or changed as deemed appropriate by management at any time therefore, they could differ from those outlined above.

United Fidelity Bank is proud to be an Equal Opportunity/Affirmative Action employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, status as a qualified individual with disability, sexual orientation, gender identity or any other characteristic protected by law.

Please note: UFB does not accept resumes from independent recruiters or external staffing agencies for any of our openings unless we have an agreement in place, signed by the VP of Human Resources.

Additional Info

Job Type : Full-Time

Education Level : Bachelors Degree

Experience Level : Mid to Senior Level

Job Function : Marketing

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