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DTSTART:20070101T000000
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DTSTART;TZID=America/Chicago:20261022T170000
DTEND;TZID=America/Chicago:20261022T190000
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SUMMARY:SEO - The Importance of a Quality Website - Virtual
DESCRIPTION:Meet The Workshop Presenter:Steve Berry comes to you with 20 years of experience under his belt. Steve has successfully helped numerous brands and business owners achieve remarkable business growth as a creative consultant. His strategic mindset and exceptional creative abilities have positioned him as a go-to authority in the fields of brand development\, marketing\, and web development. SEO & the Importance of a Quality Website (Virtual Workshop)Your website is often the first impression customers have of your business and if they can't find it online\, they can't buy from you. SEO & the Importance of a Quality Website is a virtual\, beginner-level workshop designed to help small business owners understand how a simple\, well-built website and basic search engine optimization (SEO) work together to increase visibility\, credibility\, and customer trust.This session breaks down website and SEO concepts in plain language\, with a focus on what really matters for new and early-stage businesses. Participants will learn what makes a quality website\, how SEO supports discoverability\, and how to avoid common mistakes that prevent customers from finding their business online.Topics We'll Cover:What SEO is and why it matters for small businessesHow search engines like Google find and rank websitesThe role a quality website plays in customer trust and conversionsMust-have pages for a basic small business websiteWebsite structure and navigation best practicesWebsite & SEO Basics Covered in Detail:Domain Names & Hosting: understanding website foundationsWebsite Content Best Practices:Clear messaging and calls to actionWriting content that answers customer questionsOn-Page SEO Fundamentals:Page titles and meta descriptionsHeaders (H1\, H2\, H3) and keyword basicsWriting website content for people and search enginesLocal SEO Essentials:Google Business Profile overviewUsing location-based keywordsConsistent business information (NAP: Name\, Address\, Phone)Mobile-Friendly & User Experience Basics: why mobile matters and how it impacts SEOWebsite Speed & Performance: simple\, non-technical ways to improve load timesCommon Website & SEO Mistakes to AvoidHow to measure success using basic SEO and website performance toolsNext steps for improving SEO over time as your business growsFormat: Virtual (live online session)\nWho Should Attend: Beginning small business owners\, entrepreneurs\, startups\, and anyone looking to strengthen their online presenceParticipants will leave with a clear understanding of what search engines look for\, what customers expect from a business website\, and actionable steps to improve both without needing advanced technical skills.\n\nREGISTER HERE
X-ALT-DESC;FMTTYPE=text/html:<!DOCTYPE html><html><head><title></title></head><body aria-disabled="false"><p><meta charset="utf-8" /></p><p><meta charset="utf-8" /></p><p><meta charset="utf-8" /></p><p><meta charset="utf-8" /></p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><strong fr-original-style="" style="font-weight: 700\;">Meet The Workshop Presenter:</strong></p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Steve Berry comes to you with 20 years of experience under his belt. Steve has successfully helped numerous brands and business owners achieve remarkable business growth as a creative consultant. His strategic mindset and exceptional creative abilities have positioned him as a go-to authority in the fields of brand development\, marketing\, and web development.</p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">&nbsp\;</p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><strong fr-original-style="" style="font-weight: 700\;">SEO &amp\; the Importance of a Quality Website (Virtual Workshop)</strong></p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Your website is often the first impression customers have of your business&mdash\;and if they can&rsquo\;t find it online\, they can&rsquo\;t buy from you. <strong fr-original-style="" style="font-weight: 700\;">SEO &amp\; the Importance of a Quality Website</strong> is a virtual\, beginner-level workshop designed to help small business owners understand how a simple\, well-built website and basic search engine optimization (SEO) work together to increase visibility\, credibility\, and customer trust.</p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">This session breaks down website and SEO concepts in plain language\, with a focus on what <em>really matters</em> for new and early-stage businesses. Participants will learn what makes a quality website\, how SEO supports discoverability\, and how to avoid common mistakes that prevent customers from finding their business online.</p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><strong fr-original-style="" style="font-weight: 700\;">Topics We&rsquo\;ll Cover:</strong></p><ul fr-original-style="margin-top: 3px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;" style="margin-top: 3px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; list-style-position: inside\;"><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;">What SEO is and why it matters for small businesses</li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;">How search engines like Google find and rank websites</li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;">The role a quality website plays in customer trust and conversions</li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;">Must-have pages for a basic small business website</li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;">Website structure and navigation best practices</li></ul><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><strong fr-original-style="" style="font-weight: 700\;">Website &amp\; SEO Basics Covered in Detail:</strong></p><ul fr-original-style="margin-top: 3px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;" style="margin-top: 3px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; word-spacing: 0px\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\; list-style-position: inside\;"><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;"><strong fr-original-style="" style="font-weight: 700\;">Domain Names &amp\; Hosting:</strong> understanding website foundations</li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;"><strong fr-original-style="" style="font-weight: 700\;">Website Content Best Practices:</strong><ul fr-original-style="margin-top: 3px\;" style="margin-top: 3px\; list-style-position: inside\;"><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;">Clear messaging and calls to action</li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;">Writing content that answers customer questions</li></ul></li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;"><strong fr-original-style="" style="font-weight: 700\;">On-Page SEO Fundamentals:</strong><ul fr-original-style="margin-top: 3px\;" style="margin-top: 3px\; list-style-position: inside\;"><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;">Page titles and meta descriptions</li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;">Headers (H1\, H2\, H3) and keyword basics</li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;">Writing website content for people <em>and</em> search engines</li></ul></li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;"><strong fr-original-style="" style="font-weight: 700\;">Local SEO Essentials:</strong><ul fr-original-style="margin-top: 3px\;" style="margin-top: 3px\; list-style-position: inside\;"><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;">Google Business Profile overview</li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;">Using location-based keywords</li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;">Consistent business information (NAP: Name\, Address\, Phone)</li></ul></li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;"><strong fr-original-style="" style="font-weight: 700\;">Mobile-Friendly &amp\; User Experience Basics:</strong> why mobile matters and how it impacts SEO</li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;"><strong fr-original-style="" style="font-weight: 700\;">Website Speed &amp\; Performance:</strong> simple\, non-technical ways to improve load times</li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;"><strong fr-original-style="" style="font-weight: 700\;">Common Website &amp\; SEO Mistakes to Avoid</strong></li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;">How to measure success using basic SEO and website performance tools</li><li style="margin-top: 0px\; margin-left: 0px\; word-spacing: 0px\; line-height: 25.6px\;">Next steps for improving SEO over time as your business grows</li></ul><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;"><strong fr-original-style="" style="font-weight: 700\;">Format:</strong> Virtual (live online session)<br /><strong fr-original-style="" style="font-weight: 700\;">Who Should Attend:</strong> Beginning small business owners\, entrepreneurs\, startups\, and anyone looking to strengthen their online presence</p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\; color: rgb(0\, 0\, 0)\; font-family: Lato\, Arial\, Helvetica\, sans-serif\; font-size: 16px\; font-style: normal\; font-variant-ligatures: normal\; font-variant-caps: normal\; font-weight: 400\; letter-spacing: normal\; orphans: 2\; text-align: start\; text-indent: 0px\; text-transform: none\; widows: 2\; -webkit-text-stroke-width: 0px\; white-space: normal\; text-decoration-thickness: initial\; text-decoration-style: initial\; text-decoration-color: initial\;">Participants will leave with a clear understanding of what search engines look for\, what customers expect from a business website\, and actionable steps to improve both&mdash\;without needing advanced technical skills.<br /><br /></p><p style="margin-top: 0px\; margin-bottom: 10px\; word-spacing: 0px\; line-height: 23.2px\;"><a fr-original-style="" href="https://isbdc.ecenterdirect.com/events/17359" rel="noopener noreferrer" style="user-select: auto\;" target="_blank"><strong fr-original-style="" style="font-weight: 700\;"><span style="font-size: 18px\;">REGISTER HERE</span></strong></a></p></body></html>
LOCATION:
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SEQUENCE:3
DTSTAMP:20260816T105316Z
URL:https://members.evansvilleregion.com/eventcalendar/Details/seo-the-importance-of-a-quality-website-virtual-1889493?sourceTypeId=Hub
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