Rebrand or Refresh for 2025 - December Business Certification Lunch & Learn Discussion Series (Virtual)

Rebrand or Refresh for 2025 - December Business Certification Lunch & Learn Discussion Series (Virtual)
Tuesday, December 10, 2024 (11:30 AM - 12:30 PM) (CST)
Description
Every business (small, medium or enterprise level) has a public brand. Whether you’re an aspiring entrepreneur ready to launch your dream to the world or a seasoned founder scaling an existing business, the strength of your brand plays a critical role in your success. Your brand is how you are viewed in the eyes of your customers, your competition, and your community.
Our topic this month, REFRESHING YOUR BUSINESS BRAND, is relevant to all businesses and business owners who have achieved a milestone in their entrepreneurial journey. Whether you have recently received your certification, just applied for a state, private, federal or INDOT designation or have an exciting new capability to announce, it's time to take steps to incorporate that new capability and award in your branding and marketing strategy. How have you announced your new business capability to the public? Let's learn how to take that step.
This session will introduce five actionable tactics that will help you refresh your company brand to publicly position your business for new relationships, prospects and new clients. Joanne Tica, ISBDC Specialty Business Advisor for Certifications and Contracting, will provide insight on how to reintroduce your brand and company to your target audience and the public.
Open discussion and QA moderated by Joanne Tica will follow the content presentation. All attendees will receive an infographic that summarizes today's learning.
This is a relevant learning experience for all businesses who have gained a new competency, capability or status. The steps we will discuss are applicable to business growth, marketing and PR to announce changes to your brand. Join us by registering today!
NO COST TO ATTEND