Demystifying Market Size - What Entrepreneurs Need to Know

Demystifying Market Size - What Entrepreneurs Need to Know

Wednesday, May 25, 2022 (1:00 PM - 2:00 PM) (CDT)


A fundamental part of building a startup includes identifying the total addressable market size and the revenue potential that has for your business. This allows an entrepreneur to create a viable business plan and is vital to know when approaching investors. Yet, it can be difficult to understand where your startup fits in the market - especially in relation to potential competition. Understanding what share of the market you can capture by not just understanding who’s selling a similar product, but mainly who’s solving a similar problem can be a challenge. 


Join in for a webinar that discusses how to define your market size with Ben Hoggan. Then, dives into available resources to help you understand your market size with Carol Rodgers and Dave Watkins.

Ben Hoggan

As the Director of Derisking, Ben works with the earliest stage companies and technologies to identify and mitigate risks that prevent startups from succeeding in the market. Derisking is the second phase of the Commercialization Engine where technologies are advanced through a stage-gated process to identify risks, mitigate market and technology risks, and create companies that are much more likely to succeed in the market.

Ben has worked on over 150 different technologies and companies ranging from diagnostics, therapeutics and medical devices, to blockchain and cryptocurrency, to SaaS and CPG. 


Carol Rodgers

As Co-director and CIO of the Indiana Business Research Center, Carol Rogers directs its information systems and services, overseeing the development of websites, publications, training, research projects and other services. She sits on the boards of the national Council for Community and Economic Research (C2ER) and the Indiana Geographic Information Council, and serves as the Governor’s Census Liaison.

She works extensively with economic developers, government officials and businesses throughout Indiana and the nation, providing them with economic and demographic information for and about Indiana and its localities. These data are shared through publications produced by the IBRC research staff, web services, training, consultation and analysis.

Under her direction, the Center’s award-winning interactive web service, STATS America, has become one of the most-used public data sites in the nation, along with its sister site, STATS Indiana.


David Watkins

David Watkins currently serves as Vice President of Small Business at the Indiana Economic Development Corporation (IEDC) and State Director for the Indiana Small Business Development Center (SBDC) - an organization serving over 5,000 entrepreneurs and small businesses across the State each year. As part of the IEDC, the Indiana SBDC was created to have a positive and measurable impact on the formation, growth, and sustainability of small businesses in Indiana, and to help Hoosier entrepreneurs start stronger, grow faster, and work smarter. In 2020, the Indiana SBDC helped Hoosier entrepreneurs start over 300 new businesses and small businesses access over $100 million in capital. With a network of 70+ people in 10 offices across the State, the Indiana SBDC provides services such as business consulting, valuation, market research, financial packaging, strategic planning, capital access, and export assistance to the SME community in Indiana. 

Wednesday, May 25, 2022 (1:00 PM - 2:00 PM) (CDT)
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